The WWE and the NFL have collaborated on a project to create a custom championship belt for display during the Super Bowl.

The tour marks Cena's final year in WWE, and the official ... The back of the belt features the saying "The Last Time Is Now" with the end of the buckle reading "Cena" in gold and blue.

Daniel Bryan has binned the WWE Championship leather belt in favour of a new eco-friendly title. Speaking at Tuesday's Smackdown Live, the wrestler unveiled the new belt in front of fans.

WWE and the NFL will collaborate on a project to unveil a customized WWE Championship belt adorned with Super Bowl 59 branding.