You Won't Believe What Disney Said About Its Direct-to-Consumer Segment
Walt Disney (NYSE: DIS) is a global media and entertainment conglomerate that owns incredibly valuable intellectual property ...
Inside Disney’s ‘Very Intense’ Marketing Plan for ‘This Is Us’ Creator’s Top-Secret Show ‘Paradise’
And it becomes even harder when a network or streamer can’t truthfully answer this simple question regarding new TV series: ...
Behind Cadillac’s first campaign with 72andSunny and its approach to EV marketing
As Cadillac marketers began working with 72andSunny last year, the General Motors brand and its new agency began focusing on something revealed during research—Cadillac drivers own swimming pools at a ...
Disney Hires Meta Exec to Lead Product Engineering Group For Entertainment and ESPN
As it ramps up ahead of the launch of its flagship ESPN streaming service in the fall, Disney has hired an executive from ...
WDW News Today22h
Walt Disney World Resort
The bioluminescent walkways in Pandora — The World of Avatar at Disney’s Animal Kingdom are receiving a fresh new coat ... Magic Kingdom at Walt Disney World will close early tomorrow, January 30, ...
pharmaphorum20h
The B2C prescription: Marketing lessons for B2B pharma companies
Meanwhile, Pfizer has hired its first CMO - former Coca-Cola, Disney, and Best Buy marketer Drew Panayiotou. Speaking to Marketing Week, Panayiotou said he had been tasked with transforming Pfizer ...