The Australian Open's animated tennis livestreams are making a splash. U.S. leagues have used similar technology to put ...

The ongoing 2025 Australian Open has taken a unique approach to its live broadcasts on the official YouTube channel. Rather ...

Australian Open (AO) broadcast may seem similar to previous years if you’re watching on the television. However, if you’re ...

Tennis Australia’s live broadcasts of Australian Open 2025 matches on their official YouTube channel features animated ...

Produced in-house by Tennis Australia, video game-like recreations of live matches featuring digital player avatars have been taking over the internet.

The channel’s “AO Animated” coverage looks more like a Wii Sports tennis match than a real one, with players’ physical forms replaced with virtual avatars. Fans that have viewed the live ...

Tennis fans worldwide ... so they’re live-streaming a Wii Tennis-like version of the matches on YouTube - love this 😂 Michael McCann, the director of the Sports and Entertainment Law ...

McCann, the law professor, says it remains to be seen whether animation will play a bigger role in sports streaming going forward. "It's obviously really different from watching a tennis match ...