Retailers less familiar with the China market could start with Tmall and JD Worldwide. Singapore brands should use digital ...

Described as China’s answer to Instagram, the app has become especially popular for sharing tips on travel, makeup and fashion. Xiaohongshu is surging in popularity worldwide in the same week ...

While social media app Xiaohongshu, often shortened by U.S. users to RedNote, has cornered the Chinese market, it hasn’t ...

The app’s next phase in the US will be characterised by strong ties to President Trump and a likely new billionaire owner.

Compared with its local competition, Xiaohongshu occupies a unique position in the market, especially among Chinese luxury and fashion consumers. “Red, or Xiaohongshu, represents the ...

Compared with its local competition, Xiaohongshu occupies a unique position in the market, especially among Chinese luxury and fashion consumers. “Red, or Xiaohongshu, represents the quintessential ...

RedNote, also known as Xiaohongshu, is often compared to TikTok due to its focus on short-form content videos.

makeup and fashion.But while it has cornered the Chinese market, it hasn’t gained much prominence beyond the Chinese-speaking world. Until now.Why is Xiaohongshu everywhere?Xiaohongshu is ...