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YouTube at 20: How it transformed viewing in eight steps
The world’s biggest video sharing platform, YouTube, has just turned 20. It was started inauspiciously in February 2005 by ...
Comscore Expands YouTube CTV Viewership Measurement to International Markets
By delivering person-level CTV viewership metrics for YouTube in these key international markets, Comscore will empower content owners, creators, advertisers, and agencies to unlock the full value of ...