AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their commercials, but what people did in response to them. With the launch of “AMCN Outcomes,” the cable-networks company behind “The Walking Dead” franchise and “Interview With the Vampire” and “Mayfair Witches,

AMC Networks says that it is launching a first-to-market piece of ad tech that will connect viewership of its linear and streaming programming to consumer purchasing decisions, without having to wait weeks or months for detailed post-campaign analysis.

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech tool focused on consumer outcomes. While a number of programmers and ad sellers have made similar moves,