With movies hitting streaming services faster than ever and consumers cutting back on spending, moviegoers might feel a bit less enthused to head to their multiplex these days. That’s why the biggest theater chains in the United States and Canada have a $2.

Rejoice, movie lovers—your cinematic experience is about to get a whole lot better. On Thursday, a trade organization representing theater operators announced that eight of the biggest theater chains in the U.

North American theater owners unveiled plans for new capital investments over three years to draw moviegoers out of the house with a more premium experience at the local multiplex.