Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to ...
Influencer marketing is undergoing a transformation. The days of one-off brand deals, where influencers simply posed wit ...
Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...
Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to ...
A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, ...
Poppi, a brand known for its prebiotic soda, has caused an uproar with its latest marketing tactic. The company sent ...
Sahil Chopra, CEO of iCubesWire, chaired the meet with leaders from tech, marketing, and digital sectors, discussing key issues in influencer marketing.
Channel 4 has appointed The Cast as its first dedicated influencer marketing agency, building on its commitment to work with creators and connect with young audiences.
However, influencer marketing comes with both opportunities and challenges that brands must navigate to achieve maximum ...
India’s influencer marketing industry is estimated to reach Rs 3,375 crore by 2026, expanding at a CAGR of 18% from 2022, ...