Whether you’re running a business-to-consumer business, or simply looking to understand the psychology behind consumer ...

Influencer marketing tends to get a lot of press these days, given the stratospheric sums involved in celebrity endorsements ...

At least eight class actions accusing Capital One Financial of stealing affiliate marketing commissions from influencers were ...

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...

While healthcare influencers face the looming threat of a TikTok ban, the creator economy is bustling on other platforms like Instagram.

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

As a huge sports fan, I watch the Big Game live with a group of friends and family. I even challenge myself to only watch the ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

Komodo’s Joe Ellyatt explains what makes for a successful and authentic influencer event, like the one for Penhaligon’s AlUla ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.