Toy giant Mattel says it "deeply" regrets an error on the packaging of its Wicked movie-themed dolls, which mistakenly links ...

The latest reminder to businesses of the importance of vetting all aspects of marketing and messaging materials before they go public arose this weekend, when social media users began pointing out ...

Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched “Wicked” dolls.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel has pulled the dolls that promote the upcoming film adaptation of the Broadway musical because the URL printed on the ...

Toy company Mattel is pulling its line of "Wicked" dolls from shelves and online stores after fans noticed the packaging ...

Mattel has apologized for the adult website link mistakenly used in its "Wicked" doll packaging and is pulling them from ...

Mattel has apologized after the web address of a porn site was mistakenly printed on the packaging of its newly released ...

Mattel has issued an apology after releasing Wicked dolls with packaging featuring a link to an adult entertainment website. Here's what the toy company behind Barbie is doing to fix their ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Packages for Mattel's dolls, inspired by the new "Wicked" movie, were mistakenly labeled with the wrong website.