Marketing managers like Kate Abbey play a pivotal role at AHDB, raising the profile of British agriculture among consumers. Below, Kate shares some of the ways we’re engaging with consumers and ...

From fitness trends to food purchases, consumers increasingly make decisions based on their finances, personal health goals, ethical considerations and sustainability criteria. Among these, attitudes ...

AHDB recently issued its annual call for people to join one of its influential Recommended Lists (RL) crop committees. There are currently two vacancies across the three crop committees, which play a ...

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