CPGs are testing formats that go beyond traditional advertising. From tapping audiences through third-party rewards programs to incorporating gamification, brands are driving brand growth and consumer ...

Molson Coors chief commercial officer Michelle St. Jacques said, “Fever-Tree sits at the intersection of beer and non-alc and is often available in stores where beer is sold, so it perfectly ...

Unilever’s partnership with Amazon has required the company to take a unique approach to supply chain planning in order to streamline operations and optimize efforts. Coca-Cola Bottling Company United ...

Potential tariff changes have been top of mind for many CPGs – with questions of price increases, building out partner ecosystems, and alternative sourcing all cropping up. Despite possible headwinds, ...

The company, like many CPGs, is focused on meeting the needs of today’s “choiceful” consumers – balancing price sensitivity with opportunities for premiumization. Recent data from the National Coffee ...

Find a sampling of some of the latest innovations in supply chain modernization, from the importance of a robust digital core to the integration of automation, agentic AI, and advanced analytics.