Promoting a product's AI features might appeal to marketers, but it has the opposite effect for many consumers. A recent ...
Consumers frequently encounter inconsistent brand experiences across various touchpoints in their e-commerce journeys. Marketing efforts often present a vision that differs from customers’ actual ...
In the ever-crowded CRM market, vendors must differentiate themselves to stand out from competitors. Pipeliner CRM founder and CEO Nikolaus Kimla tested that principle when he was forced to rebuild ...