5-time Grammy Winner Turned Down Super Bowl Halftime Show Twice
The 2024 NFL season is now underway, and it was recently revealed that a five-time Grammy Award-winning artist turned down the opportunity to perform at this year's Super Bowl Halftime Show, not once but twice. On September 8, the NFL announced that Kendrick Lamar would be headlining this season’s Super Bowl Halftime Show.
How the Super Bowl halftime show performers are chosen every year
Jay-Z has been choosing the Super Bowl halftime headliner every year since his entertainment company, Roc Nation, partnered with the NFL in 2019. Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner.
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