From the same family who made basketball a form of reality TV and who tried to create a shoe empire comes a new breakthrough: Music. The latest Ball venture features LiAngelo Ball as its figurehead—and it seems as powerful as the cultural moments his father,

LiAngelo Ball and his new song "Tweaker" just got another co-sign. During a postgame interview after Milwaukee Bucks and San Antonio Spurs game Wednesday (Jan. 8), Bucks point guard and current consensus best rapper/athlete Damian Lillard was asked by Michael Eaves of ESPN what he felt about the record that's taking the rap world by storm.

Basketball player LiAngelo Ball's new song "Tweaker" has caught the attention of Boosie Badazz .

LiAngelo Ball’s new track "Tweaker" became an instant hit in the Cavs' locker room, much like it did with everyone else so far.

Former NBA hopeful LiAngelo Ball is making a big splash in the music world. Following the viral success of his song "Tweaker," Ball has been announced as

G3's viral anthem has taken over sports teams' locker rooms, racked up millions of views and notched him a slot at Rolling Loud California.

LiAngelo Ball, aka Gelo, just dropped his song “Tweaker” after a clip of it went viral on social media. It all started during a stream with influencer Neon, when Gelo asked if he wanted to hear “some hot sh*t” and played the track in the car. Once people heard it, they went crazy, saying it sounded like it could’ve been a hit in the early 2000s.

LiAngelo Ball, the middle brother of Chicago Bulls guard Lonzo Ball and Charlotte Hornets guard LaMelo Ball, hasn't seen a minute of an NBA regular-season game. However, LiAngelo, 26, is taking the music world by storm with his latest single,

Though hoop dreams didn’t work out for Gelo the way they did for his older and younger brothers, the middle child bouncing between NBA 10-day contracts and G-League stints, perhaps it’s a different lane entirely that’ll bring him success.