Customize a free Perceptual Map on Edit.org using editable online templates. It's very easy! Find the best brand positioning statement examples.

Jumpstart your design with professional perceptual map templates. Perceptual maps (also known as product positioning maps) have been used by marketers for years to better understand a market landscape and know how customers view your products versus the competition.

Perceptual maps are designed to show the perceived positioning of brands in the marketplace. This positioning information (data) should be based upon the perceptions of consumers wherever possible.

There are 8 types of positioning frameworks and templates you can use: Positioning Perceptual Mapping; 5 Types of Positioning; StoryBrand framework; Brand Equity Model; April Dunford's Positioning Framework; 3Cs of Positioning; 12 Brand Personality Archetypes; Brand Matrix; Tip: Just use one or two frameworks and discard the rest. Read more at ...

Some call a perceptual map a positioning map, which provides a clear visualization of the company's or product's state from the customers' perspectives. This approach is generally essential for marketing teams to assess consumer behaviors and …

Position relevant competitors within the four quadrants of your chart as they relate to your parameters. Ready to see how you stack up? Our customizable perceptual map examples provide an easy-to-follow framework so you can focus on your …

Visualize market positioning with ease: The perceptual map template allows you to create clear, two-dimensional charts in 3x less time compared to starting from scratch. You can effortlessly plot your brand and competitors based on key attributes, helping …

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A positioning map or, more precisely, a perception map is a convenient way to visualize the target audience’s understanding of the key attributes of market products. In marketing, a positioning map is used to visualize how the average consumer perceives the positioning of competing products.