Sierra Mist, a popular lemon-lime soda introduced by PepsiCo in 1999, was discontinued in January 2023. Despite its two-decade run and various reformulations and rebrandings, including a name change to Mist Twst, the beverage could not outshine its primary competitor, Sprite.

Jan 13, 2023 · Pepsi's new contender in the lemon-lime soda wars is Starry. This is just the latest move by the beverage company to compete with Sprite, Coca-Cola's lemon-lime soft drink which has...

Jan 13, 2023 · PepsiCo announced a new lemon-lime soda to its lineup called Starry to better rival Sprite. See how it stacks up to Sierra Mist, which it's replacing.

Sierra Mist was a lemon-lime flavored soft drink line introduced by PepsiCo in 1999. By 2003 it was available in all US markets. The name is a play on Mountain Dew: "sierra" is the Spanish word for "mountain range" and both mist and dew are composed of water droplets.

Nov 8, 2024 · Launched in 1999, the lemon-lime soda was engineered to compete with Sprite and 7UP, but after 24 years of failing to take a bite out of its rivals, it was discontinued in 2023. Now, a new lemon-lime beverage has taken its place in PepsiCo's stable of soft drinks — and alongside it, a renewed effort to take the crown from the likes of Sprite.

On Jan. 11, PepsiCo announced the launch of Starry, a new lemon-lime soda that will replace the company’s entry in the clear and citrusy carbonated space: Sierra Mist. Starry comes in both...

Jan 12, 2023 · PepsiCo announced Sierra Mist is being replaced by Starry, a new soda with more citrus flavors true to fruit, and more aromatics for a balanced, crisp finish.

Jan 12, 2023 · PepsiCo is replacing Sierra Mist with Starry, a new lemon-lime soda. Starry has a "more balanced, cleaner, crisp finish than Sierra Mist," a spokesperson told Insider.

Jan 14, 2023 · With Sierra Mist retired, PepsiCo is launching a new lemon-lime soda called Starry, the company has announced. The new addition to PepsiCo's soft drinks lineup has its own slogan –...

Oct 19, 2023 · In January 2023, Sierra Mist became to Starry, marking a strategic move by PepsiCo to rejuvenate its lemon-lime soda range and connect with a younger audience. The change was driven by Sierra Mist’s lack of a long-standing legacy and lower market share compared to its well-established competitors.