Festive versus holiday marketing: Connecting with India’s evolving ...
5 days ago · Media consumption during holidays. According to META’s recent report documenting key trends fuelling brand advertising in 2024, India has the largest community of creators in the world and upto 30% of shopping decisions were made based on influencer recommendations.
Battle of the Brands: MakeMyTrip vs EaseMyTrip (part two)
Dec 7, 2021 · Talkwalker is a consumer intelligence acceleration platform, helping over 2,500 brands drive business impact with actionable consumer insights.The Battle of the Brands series utilises Talkwalker’s AI-enabled Blue Silk technology to analyse millions of images, videos, audio, conversations, and tags from across social media, blogs, news channels, etc. - …
Vogue India's ambitious Forces of Fashion finds a strategic partner …
Oct 8, 2024 · And it certainly sounds ambitious. From October 14 to 16, the event will feature the work of 40 Indian designers, offering audiences a rare opportunity to view exclusive archival pieces and intricate hand-embellished artworks that are often hidden behind the glitz of …
Battle of the Brands: Domino’s vs Pizza Hut - Campaign India
Apr 12, 2022 · Our analysis of visual posts shores up yet another win for the Domino’s Pizza brand. Widespread coverage ensued when the brand answered hunger pangs with a ‘ free pizza for life ’ offer for national athlete Saikhom Mirabai Chanu, who won a silver medal in the 49-kg women’s weightlifting category in July 2021, at the Tokyo 2020 Olympics. This earned the Domino’s brand tons of ...
FCB/SIX India announces key senior leadership appointments amid ...
Nov 8, 2024 · FCB/SIX India announces key senior leadership appointments amid expansion. Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, …
Mar 11, 2024 · Vineeta Singh on why 'Sugar Cosmetics is not just a beauty brand, it's a catalyst for change within the industry' As a part of our extended International Women's Day coverage, Sugar Cosmetics' Vineeta Singh shares snippets of her entrepreneurial journey to date, as well as insights on why championing women's entrepreneurship and inclusivity in …
FCB Group India restructures, adds one more creative agency
Jul 7, 2021 · Ohri said, "Nitin, Swati, Robby, and Joe have been the pillars of the group. The creative work that Swati and Robby have done over the last four years has made FCB Group India shine brightly on the global creativity firmament.
Olay India assigns digital mandate to Filter Coffee Co
Jul 8, 2021 · Anuja Deora Sanctis, founder and CEO, Filter Coffee Co, added, "It's great pride for us to be associated with the P&G group. We are stoked to work with a tremendous brand like Olay India.
GroupM launches INCA in India | Media | Campaign India
Feb 18, 2020 · Dafydd Woodward, global lead, INCA, added, “Considering the rapid evolution of social media platforms and the rise of the content and influencer-driven ecosystem, particularly in Asia Pacific, we are proud to bring a powerful solution to our clients in the market.
Blog: Remembering 'Mile sur mera tumhara', the song of united …
Aug 14, 2017 · ‘Mile Sur Mera Tumhara …’ featured actors Kamal Hassan, Amitabh Bachchan, Mithun Chakraborty, Revathi, Jeetendra, Waheeda Rehman, Hema Malini, Tanuja, Sharmila Tagore, Shabana Azmi, Deepa Sahi, Om Puri, Dina Pathak and Meenakshi Seshadri; dancer Mallika Sarabhai; cartoonist Mario Miranda; film-maker Mrinal Sen; authors Sunil Gangopadhyay and Annadashankar Ray; singers and musicians ...