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5 days ago · Sport industry news and insights for the latest broadcast, sponsorship, OTT, technology and endorsement deals: SportsPro Media
The NFL's new broadcast rights deals: Billions of dollars ...
Mar 23, 2021 · In the wake of the NFL unveiling US$110 billion worth of new broadcast rights contracts, SportsPro speaks to Patrick Crakes, a media strategist and former senior Fox …
Assessing the World’s 50 Most Marketed Brands - SportsPro
According to Hookit’s data, the 50 Most Marketed Brands received more than US$3 billion in combined sponsorship value via social media. Incredibly, that figure represents 49 per cent of …
Why all eyes are on the NBA TV deal that could change US ...
Oct 26, 2023 · The NBA is WBD’s flagship sports property and the league is understood to be appreciative of TNT’s critically-acclaimed coverage – especially its ‘Inside the NBA’ magazine …
UFC agrees exclusive Migu deal for Chinese media distribution
UFC says its China fanbase has grown to more than 173.8m. The Ultimate Fighting Championship (UFC) has struck a multi-year content deal with Migu, which sees the streaming …
Sponsorship & Marketing - SportsPro
Oct 24, 2022 · 15 years of 50 Most Marketable: What SportsPro’s ranking reveals about the evolution of athlete marketability. First published in 2010, SportsPro’s 50 Most Marketable …
News - SportsPro
The latest in news across the sports industry covering Broadcast & OTT, Finance and Investment, Major Events, Sponsorship and Marketing and Technology.
NFL 2022 commercial guide: All the teams, sponsors and …
Sep 7, 2022 · The National Football League (NFL) is entering a new era, but one that looks remarkably similar to the old one. The 2022 season will bring the first change from the …
WNBA 'expected to lose' US$50m in 2024 despite surging ...
Jun 14, 2024 · The Women’s National Basketball Association (WNBA) is reportedly set to see losses rise to around US$50 million this year despite a record-breaking start to its 2024 …
Why the NBA is America's most globally relevant sports ...
Oct 24, 2023 · The NBA typically attracts a younger audience compared to the average sports fan. While 40 per cent of all US sports fans surveyed by Ampere in Q4 2022 followed the NBA …