MONOPOLY GO! launches ad featuring Will Ferrell, Jason Momoa, …
Nov 25, 2024 · Scopely, the leading U.S. mobile game maker, has unveiled its first global brand campaign for MONOPOLY GO!, titled “Friendship Pays.” The initiative celebrates the game’s social and exhilarating experience with a star-studded lineup featuring comedy legend Will Ferrell as the voice of Mr. Monopoly, alongside Jason Momoa, Keke Palmer, and Chris Pratt.
Mobile-First Consumers Demand Seamless, Unified Experiences in …
6 days ago · The new year is knocking on the door, calling for brands to meet customers with value and convenience on their device of choice — the mobile phone. The widespread adoption of AI and other emerging technologies, coupled with the shifting data ecosystem, is forcing brands to retool their mobile ...
Mediaocean announces acquisition of Innovid and merger with ...
Nov 25, 2024 · Mediaocean has announced today that they have entered into a definitive agreement under which Mediaocean will acquire Innovid. As part of the transaction, Innovid will merge with Flashtalking to form a leading global, independent, omnichannel ad tech platform.
O2 shines light on data poverty in Xmas ad
Nov 12, 2024 · O2 has launched its 2024 Christmas advert, highlighting the impact of data poverty on two million UK households, in collaboration with the Good Things Foundation charity. Produced with the London-based
Yankee Candle unveils ‘Make it More Magical’ Xmas ad
Oct 31, 2024 · Yankee Candle has launched its “Make it More Magical” campaign for Christmas 2024. The 360-degree campaign will extend across TV, print, out-of-home (OOH), experiential, PR, social media and digital platforms.
Vodafone marks 40 years of festive connections in new ad
Dec 2, 2024 · Vodafone has launched its latest Christmas advertising campaign, celebrating four decades of connecting loved ones during the festive season. Highlighting its legacy as the UK’s first mobile phone company, the campaign reflects Vodafone’s pivotal role in enabling meaningful connections since 1984.
Unlock New App Growth with OEM Advertising: Discover …
Dec 5, 2024 · How OEM advertising works and why it’s different from traditional channels.; Insights on selecting the best OEM placements for your app’s objectives.; Proven strategies and case studies showcasing real-world success.; Tips on leveraging OEM campaigns to enhance organic growth.; Whether you’re a marketer seeking cost-effective solutions or a developer looking to optimize ad spend, this ...
WATCH: Samsung launches ‘You & AI. As One.’ campaign
Jul 1, 2024 · Samsung UK has launched a new campaign showcasing the range of its AI powered products under one unified theme for the first time. The campaign, ‘You & AI.As One’ takes a customer-centric approach supporting a range of the technology giant’s product lines, including mobile, TV/AV, and home appliances.
Interview: Lyca Mobile CEO Richard Schäfer on data-driven …
Jan 10, 2024 · Mobile Marketing Magazine sits down with Lyca Group’s CEO Richard Schäfer to discuss the network operator’s strategic digital strategy, the challenges of navigating data privacy and the company’s vigilance in monitoring emerging trends.. On unlocking loyalty via digital tools. Lyca Mobile launched in 2006 and has garnered over 16 million customers in 22 countries thanks to its ethos of ...
Q&A: Spotify’s Brian Berner unveils the symphony of mobile …
Mar 15, 2024 · Q: How does Spotify formulate and execute mobile-first marketing strategies to stay ahead in the highly competitive music streaming market? “As the world’s most popular audio streaming subscription service, we have a uniquely engaged audience as people use Spotify for more than 2.4 hours every day, making it essential to people’s daily lives. ...