World's Tallest Swing Takes Centre Stage In Papaya's New Brand …
Dec 10, 2024 · The mobile gaming company Papaya has released a new brand platform, “Play On,” via You’re The Goods, the agency’s debut campaign since launching in 2024.. The campaign has launched across ...
B&T
B&T is Australia's leading news publication magazine for the advertising, marketing, media and PR industries. B&T is owned by parent company The Misfits Media
Omnicom To Acquire IPG - B&T
Dec 10, 2024 · It’s official—Omnicom has announced that it will acquire IPG, subject to regulatory approval. It will be an all-stock transaction with IPG shareholders receiving 0.344 Omnicom shares for each ...
Footy Faves Bailey Smith & Jarome Luai Star In BINGE's Latest …
Nov 18, 2024 · BINGE has revealed new ads starring footy favourites Bailey Smith (AFL) and Jarome ‘Romey’ Luai (NRL), sporting the tagline “It all happens here”.. The creative celebrates live and on ...
EssenceMediacom Global CEO Nick Lawson To Step Down
Dec 16, 2024 · Nick Lawson has worked at EssenceMediacom, and its forerunner agency MediaCom, for 33 years and played a pivotal role in the merger with Essence. One of WPP’s longest-serving employees and ...
B&T’s Campaigns Of The Year - B&T
Dec 20, 2024 · These are the ads that caught B&T’s attention for each month of 2024. In July, System1 came on board to test the best ads, while creatives have shared their thoughts about the work of their ...
Google Announces 2024 Agency Excellence Award Winners
Nov 1, 2024 · Google has announced the winners of its 2024 Agency Excellence Awards, which recognise outstanding client work by agencies across Australia and New Zealand.. The awards were presented at the ...
Forget Storytelling: Why “Storysensing” Will Rule PR In 2025
Dec 16, 2024 · Example #1: Australian Open 2024 Sustainability Push. By leveraging storysensing, Tennis Australia tapped into rising audience interest in sustainability, introducing zero-waste initiatives ...
All The Winners & Grinners Of B&T’s Suite Of Awards In 2024!
Dec 20, 2024 · Woman of the Year Hannah Moreno — Third Hemisphere. Adtech June Cheung — Scope3. Advocacy Thoughtworks. Business Support Whitney Newman — Essential Tech
"Consent Is Non-Negotiable For Sensitive Data": Privacy …
Nov 21, 2024 · Australia is undergoing a pivotal transformation in its approach to privacy regulation. With a series of high-profile data breaches and rising public concern over the misuse of personal ...